February 2007
You are browsing the archive for February 2007.
Brands will be defined by the communities they serve
Anyone managing a brand these days had best be thinking about how to engage customers in ways that let them experience the brand. One obvious manifestation of this is to create an online community.
A truly engaged online community can generate a high volume of content. For example, on any given day, the ITtoolbox community creates [...]
YouTube for President
Candidates for the 2008 presidential election are beginning to scramble to develop rich interactive strategies. And as you might imagine this year, more dollars will be spent on new media than ever before!
Internet video strategies are going to play a large role in this election. And if candidates hope to have their messages distributed virally [...]
Get Some Buzz from Social Shopping
Online shopping remains a largely solitary act. 60% of U.S. adults who plan to shop on the Web view recommendations from friends and family as the top factor when choosing a small online retailer for a holiday gift purchase, according to a November 2006 poll by Harris Interactive for Yahoo! Small [...]
Who Is the Most Trusted Blogger?
If you are considering rolling out a blog, or you already have one, I think you’ll find this research on the types of blogs that readers visit most frequently very interesting.
MarketingSherpa and CNET’s 2006 Business Technology Buyers’ Survey asked technology buyers about the types of blogs they read. 69% read blogs from independent personalities, 56% [...]
IBM launches Social Networking software
IBM just unveiled a suite of software products called Lotus Connections that includes tools for posting personal profiles, Web logs (or blogs) and lists of Web bookmarks for creating online communities. The suite also has bookmarks for online work collaboration, as well as a collaboration platform that allows plug-ins to popular products such as Cisco [...]
Will Wikipedia Overtake Google?
I’m sure you’ve noticed how Wikipedia entries have risen in Google’s page-ranking system. The results of many searches now include a Wikipedia page in the first few hits.
There are several reasons for this. One is the sheer size and comprehensiveness of the online encyclopedia (1.6 million articles!). Second is the trend by bloggers, when mentioning [...]