January 2007
You are browsing the archive for January 2007.
Will You Need Blogging Insurance??
U of Maryland journalism dean Thomas Kunkel recently offered a great description of the Internet that applies even better to blogs. Said Kunkel, “The Internet today is like the American West in the 1880s. It’s wild, it’s crazy and everybody’s got a gun,”
Blogging IS the Wild West. There really are no rules yet!
Bloggers bypass common [...]
The future of online advertising: check out the UK
Wanna see the future of mobile phones, check out Japan; wanna see the impact of broadband internet connections, check out South Korea, wanna see the future of online advertising, check out Britain.
Why Britain? In the British online-advertising market the internet accounts for 14% of a companies’ total spend on advertising in Britain, compared with just [...]
EXCLUSIVE: Jack Welch Discussing Web 2.0
Jack Welch is arguably the most talked about and widely emulated manager in business history. He’s used his uncanny instincts and unique leadership strategies to run GE, the most complex organization in the world, increasing its market value by more than $400 billion over two decades.
I had the chance to interview Jack Welch at a [...]
Have you heard about Domain Tasting?
I have heard of Wine Tasting but Domain Tasting?? Ask Verizon’s legal team who found hundreds of new sites that use variations of Verizon’s name. A simple Google search uncovers domain names such as verizonpicture.com, vorizonringtone.com, and varizoncellularphone.com. But none of the sites has anything to do with Verizon!! They’re registered by small independent companies [...]
CAUTION: Second Life owns your IP
The virtual world of Second Life has become a hot topic of discussion among marketers. But Second Life isn’t a game; it is a medium in which like-minded people meet inside a global environment and ponder common issues. The appeal for marketers is clear; more than 1.7 million tech-savvy men and women with a median [...]
Sun is holding Virtual Press Conferences
Sun Microsystems broke virtual ground as the first Fortune 500 company to hold a full-scale media event in the online world of Second Life.
Sun Chief Researcher John Gage appeared in this online world in the form of an avatar, to launch the company’s official presence in Second Life, debut its new virtual Sun Pavilion and [...]
Where to find the next YouTube?
With all the hype about Google’s purchase of YouTube – I think we are in for an onslaught of innovative upstarts dishing up video.
Take something as basic as how you track down specific clips. Getting video search right is critical because the technology is still primitive. Upstarts like Blinkx and TVEyes, are looking for actual [...]
New Business Model for Writers and Editors
Sparks Steak House in Midtown Manhattan, early spring 2006. A bottle of J Russian River Pinot Noir. A discussion with a good friend who’s a magazine publisher about declining page advertising and how to offset it by increasing online page advertising.
A couple of hours later we had the answer. Instead of [...]
Getting Buzz from Reverse Product Placement
It’s interesting to see the developments of Second Life and the potential power of this as a marketing channel. Virtual worlds have many marketers considering product placement in video games and beyond. Studies suggest that well-designed placements in games are more effective than placements on television or in films because, in a game’s immersive environment, [...]