Good survey by ExactTarget and Co-Tweet on what motivates people to like a Facebook Fan Page. Not surprisingly, “to receive discounts and promotions” was the number one reason, followed closely by “to show support for the company to others.” Well now, doesn’t this speak to exactly why Facebook is such a powerful platform for marketers, building a community of fans to spread their gospel.
iPad developer Amidio has made a very cool musical app, called Seline HD, which can perform a complete orchestra of sounds. Yet, another reason I’ve got to get my hands on an iPad.
Good post on the state of advertising within Facebook. Low click-thru rates is what’s holding back the social network from being bigger than Google. Testing is always important in advertising and nowhere is it easier than on Facebook.
Think the Facebook Like Button is confined to just online content – think again. Why not embed Likes into bar codes. Purchase an item, or attend an event that you really like. Now, you can let everyone you know, well, know. Facebook’s ubiquitous Like Button is forming a bridge between your physical and virtual worlds. Look for this trend to continue, and for Facebook to monetize “Like” data through powerful personal recommendation advertising.
Some great tools mentioned in this post, particularly the first one, BlastFollow, which is a good way to jump-start your twitter follower base. Love the content from Social Media Examiner and am looking forward to presenting at their upcoming Facebook Success Summit.
I always love to see my words in print, and this article, 5 Tips for Optimizing your Facebook Marketing, comes directly from my book, Facebook Marketing for Dummies. I believe this originally appeared in MarketingProfs, who we know and love. Anyway, the notion of Facebook optimization is becoming more important as the network continues to dominate people’s online time.
It’s good to see a service I use everyday get the recognition it deserves. Such is the case with Amplify today, which received off-the-chart reviews from such notables as HuffingtonPost and the highly influential Robert Scoble whose Scobalizer blog can make and break web 2.0 start-ups.
Amplify has been one of my go-to tools in my social media toolkit for the past year. When one of the co-founder’s, an old friend and successful web entrepreneur in his own right, turned me onto it. It took me some time to realize the full potential of this new distribution aggregator with it’s own thriving community. In fact, I love my Amplify community, where everyone has been respectful, insightful and all into sharing interesting content and opinions, just like me.
Today, they rolled out a bunch of new features that add community and live news feed elements. They’re not trying to replace Twitter or Facebook or Tumblr or your Wordpress blog, just make it easier for you to share content across all of your social media outposts, while building a highly engaged community layer on top of this fabulous cross-posting tool.
I’m just a little sad that one of my secret finds is getting so much attention. Like your favorite neighborhood restaurant that you don’t want everyone knowing about your special place, Amplify is that special place for me on the Web. But, then again, they provide a unique and useful service, they’re really great guys, and only deserve good things to come there way.
If you’ve followed the JVC case study, you’ll see the value in offering a Reveal Tab upon landing on your Fan Page via Facebook ad. The trick is to offer a strong incentive, but don’t fully reveal it until the user clicks the “like” button. Not surprisingly, companies are seeing dramatic lifts in fan conversions as a result of this style of landing tab within Facebook. Does your company have any experiences with Reveal Tabs? We’d love to hear about it.
Some nice tools mentioned in this round-up of social media search engines. They did give us a nice review of my start-up, www.Samepoint.com, which we really appreciate. Check them out and let me know what you use when searching across the social web.
A nice round-up of some features, applications and tricks to help you better manage your Facebook universe. Of particular interest to Facebook Page admins is Sendible – allowing you to schedule your updates.