Facebook is an ever-expanding online universe on pace to replacing MySpace as the leading social network by Sept. 2009, (source: Forrester Research). Presently ranked as the sixth-most trafficked site in the United States (Source: comScore) with more than 65 billion page views per month, Facebook enjoys an extremely engaged and loyal user base. More than half of the network’s active users return daily and visitors are engaged with the site an average of 20 minutes per day. Truly a force to be reckoned with and certainly not to be ignored.
General Growth
• More than 68 million active users
• An average of 250,000 new registrations per day since Jan. 2007
User Demographics
• Over 55,000 regional, work-related, collegiate, and high school networks
• More than half of Facebook users are outside of college
• The fastest growing demographic is those 25 years old and older
• Maintain 85 percent market share of 4-year U.S. universities
User Engagement
• Sixth-most trafficked site in the United States (comScore)
• More than 65 billion page views per month
• More than half of active users return daily
• People spend an average of 20 minutes on the site daily (comScore)
Applications
• No. 1 photo sharing application on the Web (comScore)
• Photo application draws more than twice as much traffic as the next three sites combined (comScore)
• More than 14 million photos uploaded daily
• More than 6 million active user groups on the site
International Growth
• The U.K. has the most users outside of the United States, with more than 8 million active users
• Canada is the third largest country with more than 7 million active users
• Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Turkey, Australia, France, Sweden, Norway, Colombia, and South Africa
Platform
• Over 18,000 applications have been built on Facebook Platform
• 140 new applications added per day
• More than 95% of Facebook members have used at least one application built on Facebook Platform
More than just a community-based site, Facebook is an entire ecosystem for marketers looking to reach consumers where they live, work and play. And AboutFaceDigital is rewriting the rules and leading businesses to a brave new marketing promise land.
